Alvarium

Brand Strategy | Brand Identity | Messaging

Alvarium is a UK-based interior design firm, crafting specialised interiors for high-performing scientific, educational and corporate communities. They wanted to shift the brand into the future and needed to evolve it into something more relevant and meaningful that would truly reflect their expertise, collaborative approach, and highly-regarded technical design capabilities. Creatik was brought on board to define the brand strategy, evolve its brand identity and implement the new brand across multiple touchpoints.

The idea for the new graphic device came from a stylised letter A – structured from 9 squares – representing planning and ideation of the built environment. The colour palette is a rich mix of warm orange hues tempered by charcoal black, grey and softer natural tones. The underlying structure and individual forms of the graphic device can be used as a flexible shape language to extend the brand across multiple assets. A subtle nod to their network and the value placed on collaboration. The new brand strategy and design have breathed new life into the Alvarium brand.

Awards and recognition

SILVER - Better Future Sydney Design Awards 2024 - Identity and Branding, Property Services