Calibre Life

Brand Strategy | Brand Identity | Messaging

Calibre Life asked Creatik to create the branding for their new business venture. They wanted a robust brand foundation and distinctive brand identity that would resonate with their target audience and set them apart in the competitive Life Insurance market.

Following an in-depth discovery phase and strategic discussions, we identified key insights and brand attributes that informed the brand strategy. Our design direction reflects Calibre Life’s commitment to simplicity, transparency, and client-centricity. The modern logo conveys trust, reliability, and security, while the colour palette and typography are professional yet warm and approachable. Copywriting and messaging play a pivotal role in capturing the business purpose, as well as effectively communicating the founders’ passion and promise to their clients in an unmistakably Calibre Life tone of voice.

The collaboration between Calibre Life and Creatik resulted in the successful launch of a cohesive, authentic and compelling brand.

“From the start of our collaboration with Creatik, it was evident that their team was highly skilled and capable of understanding the intricacies of the Life Insurance industry.

Creatik's exceptional talent for using their industry knowledge to give words to our thoughts and colour to our imagination surpassed our expectations, making the entire process not just productive but genuinely exciting and enjoyable.

We are immensely grateful for their outstanding contribution, which has significantly elevated our brand.”

Nicole Bendeich
Co-founder, Calibre Life