Deliverables:

Logo, Colour Palette, Stationery, Icon suite, Packaging (500g, 2kg and 12kg), merchandise, event signage, brochures, Website and sales tools.

Man’s Best

Creatik worked with Man’s Best to develop their new brand and premium dog food packaging.  The logo was designed into an easily recognisable and cross platform device. To make it easier for shoppers to browse the different flavours , we developed a flexible imagery and colour system. The decision was made to swap out the core logo colour for each product flavour across the packaging range.

Through sourced imagery and clever retouching we were able to provide a suite of dog imagery to wrap from front to back across all packaging sizes. The end result is a visually clean and contemporary shelf presence, with international appeal for export purposes and is very different to the rest of the market.