CREATIK WINS TWO AWARDS AT THE 2019 SYDNEY DESIGN AWARDS

Creatik, wins two silvers at the DRIVENXDESIGN 2019 Sydney Design Awards ceremony held at Ovolo Woolloomooloo on 22 October 2019.

The first silver awarded was for the packaging design for Paris Creek Farms  –  a South Australian biodynamic organic dairy.   Kylie Gould, Creatik founder and creative director explains: “When our client Longtable Group purchased Paris Creek Farm, they asked us to create a distinct new brand as part of their turnaround strategy”.

“It’s an excellent product – already a regional icon – with a strong reputation for quality and taste. What the brand needed was an identity and packaging design to set them apart in a saturated market and firmly position them in the premium food sector.”

Gould goes on to say: “As the creative partners of Paris Creek Farms, we worked closely with their brand team. Together we helped Paris Creek Farms extend their reach from local to national supermarket shelves, making the leap from much loved, local craft produce; to a premium range of award-winning dairy products available nationally.”

The second silver was for the packaging design for Kissed Earth – a new range of collagen supplements from celebrity and wellness expert Rachael Finch.

“They came to us with a great product and big ambitions to build their brand. Our brief was simple, develop the Kissed Earth brand and packaging. The challenge was how to cut through an intensely competitive category; and how to drive preference with quality-conscious health consumers."

“Every day, in everything we do, we strive for design excellence. It’s been a true team effort and everyone in our studio work worked with great passion. When you partner with ambitious clients with a genuinely great product, who really know their stuff – it’s an absolute pleasure. The creativity just flows. We’re super proud of the brands we created.” - Kylie Gould

Award winning packaging designs for Paris Creek Farms and Kissed Earth