Creatik Appoints Louise Thomas as Strategy Director

Creatik is delighted to announce the appointment of Louise Thomas to the newly established role of Strategy Director.

Over the past six and a half years, Louise has played a pivotal role in shaping Creatik’s Strategy and Naming services, demonstrating exceptional creativity and a profound understanding of our clients' strategic objectives. She has been instrumental in developing clear, effective frameworks that guide brands in their creative journeys, ensuring their strategic goals are met with personality, distinction and innovation.

This appointment marks a significant milestone in Creatik’s evolution as we continue to assess, refine, and reshape our offerings to better serve our clients and the communities they impact. In her new role, Louise will lead Creatik’s strategic services, driving forward-thinking solutions for our clients and expanding our strategic offering.

Recognised and awarded for her expertise in developing compelling brand strategies and impactful naming solutions, Louise is set to deliver unparalleled value to our clients, aligning their creative initiatives with their core business objectives.

“The future is bright with Louise leading strategy at Creatik,” said Adelle Chang, Business and Design Director. “This is an exciting moment in our company’s evolution as we enhance our ability to provide clients with robust strategic foundations for all their creative endeavours.”

As Strategy Director, Louise will continue to harness her unique blend of imagination and analytical insight to craft brand strategies that are deeply connected to business goals. Her intuitive understanding of powerful storytelling will continue to drive growth, strategic marketing initiatives, and meaningful content for our clients.

“Louise brings over 25 years of experience in branding and design to this role, along with the perfect balance of intelligence and imagination,” said Kylie Gould, Founder and Director of Creatik. “We are confident that she will excel in this expanded role, drawing on her extensive experience and unwavering dedication to our company’s success.”

Expressing her excitement about the new appointment, Louise Thomas said, "I’m thrilled to shape the strategic direction of an agency that truly values creativity and innovation. I look forward to contributing to our continued growth and success."

Louise’s appointment underscores Creatik's commitment to strengthening its leadership team and sustaining its upward growth trajectory.