Why graphic design agencies do it better
Cancel your Canva free trial now: Why graphic design agencies do it better
Whether you’re just starting your own business or you’re considering rebranding an old one, you might be wondering whether graphic design agencies are worth it compared to a Canva subscription. While we love seeing our clients get creative, trust us when we say that hiring a graphic designer in Sydney is worth it. The team at Creatik can offer you way more than your free Canva trial ever could.
We understand the rules of graphic design so we can break them like a pro
The Creatik team live and breathe graphic design. We know all the tips, tricks, and rules of the trade, so we know exactly how to bend them and think outside the box to create designs with a whole lot of wow-factor.
The Rule: The Grid System. For people who aren’t confident or experienced in graphic design, grid systems allow them to create balanced, symmetrical designs on the page. However, a Sydney graphic designer can throw the grid system out the window and experiment with tilts, overlapping, and sporadically spaced text to create eye-catching designs.
The Rule: No more than two fonts. Obviously, you’re not going to pair Comic Sans, Times New Roman, Helvetica, and Arial all in the same design (at least, we hope you weren’t going to do that), and most people have heard of the maximum two fonts rule. It looks clean, sharp and most people without design skills can pull off a basic design with a serif and sans serif font. The Creatik team understand the fine art of mixing several fonts without overwhelming the design. We find fonts with similar proportions and colours to give your design a unified yet unique look.
The Rule: Avoid symmetry. Any graphic designer in Australia can tell you that they learned to avoid using perfect compositions or symmetrical images in their designs. However, the Creatik team feel there’s a place for symmetry in suitable designs, and we’re not afraid to break this design rule to create something incredible.
The Rule: Only use complementary colours. Unfortunately, many people take the complementary colours rule so seriously that they limit themselves to using exclusively two-three complementary colours in each design. If you’re looking to create a design that jars, distracts, and captivates viewers, then you’re actually better off disregarding colour theory altogether. Unsure about straying too far from the colour wheel? Leave the design to the Creatik team.
Canva is one thing, but good design is everything
Canva might give you everything you need design-wise in the short term, but a graphic designer can help you create content that will grow with your business, adapting to your needs over time.
First impressions count. Your business’s graphic design materials will make a lasting impression on your customers and clients, so you need to make sure that impression is a good one. Whether they see a poster, a business card, or your website, everything you present to the world needs to make an excellent first impression.
Keep things consistent. No one knows consistency quite like a good graphic designer. You need to make sure every piece of graphic design your customers’ encounter aligns with your brand and is stylistically consistent with the rest of your materials. The Creatik team can help you maintain consistency without straying into the realm of boring.
What are you trying to say? When playing with colours, fonts, and images on Canva, it can be easy to focus so hard on creating a visually pleasing design that you forget about your message. You know, the information you’re trying to convey through your design? If you feel your message might get lost in the process, leave your design work to the professionals.
Don’t underestimate creativity. To the trained eye, a Canva template sticks out like a sore thumb. You might have changed the font and colours and added your logo, but you’d be surprised at how many people will know you pulled your design from Canva. Ideally, you want your graphic design to knock out the competition, and if you’re using the same template as a dozen other companies, that’s just not going to happen. Instead, enlist the help of a design agency and who’ll deliver outside the box results and incredible designs.
Good design is good for business
A picture is worth a thousand words, and good graphic design is worth thousands of dollars, so you definitely shouldn’t risk poor design.
People know good design from bad. Whenever you see bad graphic design, you know it’s bad. Even if you don’t know anything about the process behind graphic design, you’ll know there’s something not right about the finished product. People don’t tend to trust businesses with bad design. If your business flaunts a terrible logo, hideous marketing materials, or an awful website, your sales and traffic will suffer.
People process visuals faster. The human brain processes visual material 60,000 times faster than text, so if you need to send a message to your customers quickly, high-quality graphic design is the way to go.
Get traffic and make sales. High-quality graphic design, especially web design, can really drive your traffic and sales. People are far more likely to make an online purchase if the website is user-friendly, aesthetically pleasing, and well-designed. If you’re looking for graphic design agencies in Sydney to take your website to the next level design-wise, Creatik can help.
We don’t expire after 7 days
After your seven days of glorious graphic design freedom are up, you’re left with a choice; work within the limitations of your free Canva account or sign up for premium and risk paying hundreds of dollars a year for a subscription you may only use a handful of times. The team at Creatik is here whenever you need us. We won’t make micro-charges to your credit card, and we won’t send you email after email begging, bargaining, and pestering you to sign up with us. When you need graphic design work or creative materials, we’ll be here to create high-quality pieces that will leave you speechless. Then you can go about your business until the next time you need graphic design services. It’s that simple!
If you’re looking for graphic design agencies in Sydney, contact Creatik
At Creatik, we do design a little bit differently. We have the skills, the experience, and the creativity, but it’s how we apply them that sets us apart. We strive to wow our clients with our ideas, execution, and service, incorporating innovation, dedication, and integrity into everything we do. We’re passionate about great design, and we won’t rest until we deliver a product that meets and well and truly exceeds your expectations. We’re here to work with you to translate everything your business is and does into captivating presentations, websites, marketing materials, and merchandising, creating out of this world graphic design solutions that fit your needs, budget, and timeline. If you’re on the hunt for graphic design agencies, look no further than the legendary team at Creatik. Contact us today to find out what we can do for you.