Sydney Cardiothoracic Surgeons

Brand Refresh | Website design and build

Sydney Cardiothoracic Surgeons wanted to redesign their logo and improve their website to create a more welcoming and intuitive experience for their patients. Their existing website was outdated and no longer effectively showcased the practice's services, details, and capabilities.

Known for their specialist procedures and strong referral base, Sydney Cardiothoracic Surgeons wanted their new logo and website to convey credibility, care, confidence, and clear communication with both existing and prospective patients.

Our new concept design for Sydney Cardiothoracic Surgeons embodies a fresh and vibrant approach. The icon elegantly celebrates the intersection of cardiology and thoracic surgery, depicting both the heart and lungs to symbolise their specialised areas of expertise.

The imagery captures the essence of Sydney through a thoughtfully chosen colour palette. The colours represent the iconic elements of the city: the deep blue of the harbour, the lush green spaces, and the warm tones of sandstone.

The overall design fosters a welcoming and kind atmosphere, providing a breath of fresh air to patients who need it the most.