Empowering People with Disabilities
By Sofia Merkoureas
It was a huge honor to be asked to help Sylvanvale re-brand and celebrate their 70-year anniversary. This project was compelling to us as Sylvanvale is a local foundation here in Sutherland, and importantly the work they do is inspiring and essential.
They had recently re-designed their logo in-house and needed their branding updated to reflect and execute the roll out of the new logo and vision of the business. The timing was particularly important as they celebrate their 70th anniversary this year, requiring special event branding to promote the milestone.
Inspiration came in the form of heartwarming photos, bright fun colours and the foundations powerful vision, mission and values statements. The branding needed to possess a sense of authenticity and feature the people with which Sylvanvale interacts, including clients, staff and volunteers.
The selection of bright colors, together with the use of organic shapes derived from the logo device, supported the fresh, vibrant look representing the foundations' ethos. From their stationery suite and printed materials to their digital assets, including website and social media presence, the final brand was fun and rich with personality and also translated into professional and credible assets.
We had so much fun creating the new brand with the Sylvanvale team. They are a true joy to work with, their kindness and enthusiasm throughout the project made this transformation one of our most favourite to date. You can take a peek at the new look below. We hope you love it as much as we do.
If you need help transforming your brand or celebrating a corporate milestone, please contact us for more information.