Tumut River Brewing Co.

Rebrand | Brand messaging | Packaging | Website

Keeping the Brand (and the Beers) Flowing

This one was special. Creatik was brought in to help revive Tumut River Brewing Co., a much-loved brewery saved from closure in September 2024 by two former staff members. They recognised its value, not just as a business, but as a vital part of the local community.

 We saw its potential too. Our goal was to create a fresh identity that respected its legacy while giving it a renewed energy. More than a rebrand, this was about breathing life back into a place that means so much to so many. With a deep personal connection to the town of Tumut, we felt privileged to play a role in keeping the beers, and the spirit of the town, flowing.

 A Brand That Feels Like Home

Our approach to the rebrand was simple: honour the past, embrace the future. The new identity captures the essence of Tumut’s river culture—bold, nostalgic, and full of character. We retained the existing colour palette for familiarity, while introducing playful, retro-inspired design elements that reflect the brewery’s easy going charm. The refined logo echoes the winding Tumut River, a subtle tribute to the town’s lifeblood.

 The Impact

Tumut River Brewing Co. is back where it belongs—at the heart of the community. With revitalised packaging, a compelling new brand story, and a renewed focus on local craft, the brewery is ready for its next chapter. This is more than just a new look. It’s about resilience, passion, and keeping the good times ‘Always Flowing’—Cheers to Tumut!