Zurich Australia brand illustration set

Brand extension | brand illustration

A series of custom illustrations to bring the Zurich brand to life and capture the attention of the audience. Illustration provides a connection on an emotional level and feels human, not corporate. These illustrations were used to aid a campaign to help Zurich employees feel empowered and signal there is positive change.

“Illustration eliminates barriers. It's a powerful design tool that quickly disarms, communicates and connects with audiences near and far. It has a place in every brand, and if you've never considered your brands illustrative potential, we can help you discover it.”

- Adelle Chang, Business & Design Director