Fitzpatricks - Breaking Ground: Conference branding

Branding | Brochure | Conference assets

Every year, Fitzpatricks Private Wealth hosts a conference for its leadership and their families. Using the theme "Breaking Ground", we were asked to design the conference logo and supporting materials.

The idea for the logo design was to deconstruct the word "breaking" into its sounds to convey the business's shift in strategy and emerging growth opportunities. Embracing the client's progressive mindset, the design reflects the concept of discovery and analysis.