TAL - ASFA conference: exhibition stand refresh & spot checker booth

Stand graphics | Video editing

TAL is a platinum sponsor of the ASFA Conference. The ASFA Conference is one of the largest superannuation events in the world and the only major event of its kind in Australia. 

Our brief was to refresh the existing stand graphics and activate their conference theme “Life is for living”. TAL wanted to create an inviting, welcoming and calm space that would evoke strength and light. As a starting point, we collated a series of hero images that were a key design component.  We built on a supplied video reel, creating new messaging and supporting graphics.  

In addition to the main stand we also worked with the TAL team to activate a Spot Checker booth where attendees could book in to have a professional skin check.