Animation is a powerful brand aide. So if it ain't moving, is it worth it?

The Creatik hotline has been ringing off the hook with requests for animations, so we thought it would be useful to share our thoughts and a few recent examples of our work.

Animation isn’t just eye-catching; it's the secret sauce that sets your brand apart from the crowd. It injects life into your message, greases the wheels of your campaign, and helps your brand burst. After all, if it ain’t moving, is it worth it?

Thanks to our primal ancestors, the human eye is finely tuned to follow movement, which is why animation is so captivating and effective. Great design always rises to the top, but there’s no doubt that motion excites, engages, and inspires.

So, how does animation elevate your branding?

Animation, like good branding, is a form of storytelling that uses images and sounds. It comes in various forms like motion graphics (think animated logos), UI animation (think interactive website buttons), and 2D and 3D animations. We specialise in 2D animation, a versatile format that brings anything to life, from logos to keynote speeches and marketing videos.

What can we do for you?

Animated logos
When something animates, the design becomes more personable and memorable. This is especially valuable for character design, like the logo animation we did for True Colours and Zurich’s Zigsta Chat Bot campaign.

PowerPoint animations
PowerPoint is our superpower, but many people don’t know it’s also an animation powerhouse—excuse the pun. Let’s take a look at a snippet of the animated presentation we designed for Thinktank. Our PowerPoint design team produced this animation within PowerPoint making it super easy for our client and elevating their foyer screens.

Brand videos
We offer an end to end animation service for our clients. From start to finish, our team is there to bring your ideas to life; we conceptualise, we storyboard, we script-write, we find the perfect soundtrack and voiceover to suit, and most importantly, we make it move! For example, we worked with EnergyAustralia to produce a launch video to support their new safety campaign – animation was the obvious choice to leave a long-lasting impression.

Want to see more of our animation projects?

Click here to browse our Vimeo page or get in touch with our team of animation and design experts who can cleverly and beautifully craft an animation just right for you and your brand.